APRIL 1974 — THE MOMENT ABBA BURST INTO THE WORLD WITH “WATERLOO”
In April 1974, ABBA took their first decisive step onto the global stage by winning the Eurovision Song Contest with the song Waterloo. The victory did more than launch a career—it gave Sweden its first-ever triumph in the competition and signaled the arrival of a new pop force.
Performed with infectious energy, bold styling, and an unforgettable hook, Waterloo stood apart immediately. It fused classic pop songwriting with contemporary flair, proving that a Eurovision entry could cross borders and conquer charts. Within weeks, the song was racing up rankings across Europe and beyond, transforming ABBA from national favorites into international stars.
For Sweden, the win marked a cultural milestone. It placed the country firmly on the global pop map and opened doors for future generations of Swedish artists and producers. For ABBA, it was the spark that ignited a run of timeless hits, world tours, and a legacy that would endure for decades.
Looking back, Waterloo wasn’t just a winning song—it was a beginning. A moment when confidence met opportunity, and four voices found the world ready to listen.